“The American Dream is the heartbeat of our collective ethos. For generations it has promised that through hard work, each of us has the opportunity for success and prosperity- a social mobility brought about by our ability to pick ourselves up by the bootstraps and achieve whatever our imagination holds.” July 2, 2014 Success.com, Jim Motavalli
The dream continues! C&R honors it’s past and is excited for the future. Due to the increased inventory and growth the trailer sales have brought, the business has found a need for a larger location. Unable to secure a site big enough, the trailer dealership moved into it‘s own location at 1960 W Main on April 1, 2012. The past few years have brought an increase in employees and the need for more office space. Currently, C&R operates out of two locations while they are in the process of purchasing land and building a new location. Dad and the boys are excitedly preparing for a new chapter in what has been an arduous, but rewarding journey.
Our family is undoubtedly appreciative of the community and acknowledges it’s vital role in this story. This small town is where our roots are- the place where our story began. As a young couple, our parents set off to grow a family and returned, finding there is no better place than Tremonton to do just that. C&R strives to give back, by donating to local causes, youth groups, and the surrounding schools. Customer Appreciation Day has become an annual event where past customers and the community are invited for food, fun, and prizes in an effort to show gratitude for the continued support we have been given.
When I asked Ronnie about his memories of growing up as part of a family-owned business, he said, “A lot we learned on our own. We learned to work and we worked, worked, worked. If there was a job to be done, we just did it.” Truly, from working alongside their dad as children, to building and restoring their own trucks in high school, the boys have gone on to take a major role in the business and to have helped build it in to what it is today. It is no surprise that many of the grandchildren work alongside their dads and uncles now, washing and detailing cars, learning mechanics, and helping in the office. Just as we have always done, the Croney Family works, works, and works- seeing what needs to be done and matching individual skills, abilities, and interests to accomplish the tasks at hand.
The story of C&R is indeed one of thousands just like it, small businesses that were started from scratch in a backyard barn, makeshift garage, and marked by a handmade sign. These are the stories that make America. It is the story of a family, raised by parents who worked alongside- teaching, training, and demanding that the job be done right the first time. The tale is filled with hard work, sacrifice, and determination to work through a challenge when it seems impossible to do so. Yes, this is the American Dream! Unlike the name suggests, it is anything but easy and the rewards are not quick to come by. As Jim Motavalli writes, the American Dream is the promise “that through hard work, each of us has the opportunity for success and prosperity- a social mobility brought about by our ability to pick ourselves up by the bootstraps and achieve whatever our imagination holds.” Thank goodness for hard working Americans, who tirelessly and relentlessly continue to pull themselves up by the bootstraps when all seems to be lost,, as they work toward a future that is brighter than the past. Only in this way can we contribute to our communities, provide opportunities for employment and growth in others, and keep the American Dream alive.